Advertising || Fantasy Football Industry User Demographics
|
The Fantasy Football Times.com and Fantasy Industry User Demographics
|
| Age Group:12-48 year olds
(25-34 years olds are strongest demographic)
Gender:
93% male (females showing notable growth)
91% white
13% teenagers
Household Income:
$60-100,000 average annual income per year
Education:
70% have a Bachelor’s Degree or higher
How Many are Playing?
29.9 million fantasy football participants
11% of US population
69% growth rate from 2003
50% consider themselves diehard football fans
Internet Use:
85% are internet users
84% are “super net vets” (5+ yrs experience)
“Sticky users” (heavy & repeated users)
Interactive Fantasy Sports Fans:
300 million sports broadband users
$1-2 billion annual economic impact in industry
$3-4 billion total economic movement in industry |
Fantasy
Players Spend: $200/person on fantasy football per year
$800 million on fantasy sports products
$3 billion spent on related media products
3-4 hours per week managing teams
30 minutes per day managing teams
Predominately done over the internet
Connect & spend more online
| Purchases & Interests: Sporting Events:
Alcohol:
Clothing Apparel:
Cell Phones:
Sports Memorabilia:
Electronics:
Automobiles:
Other:
Gaming/Music/Entertain.
Dating Services
Technology/Software
Travel
Financial/Banking
Professional/Job Sites
Medical/Healthcare |
65%
60%
50%
40%
30%
30%
20%
|
|
sources: Ipsos, SBR Net/Sports, Jupiter Research, Research
Alert, Screen Digest, ArkSports Limited, ClickZ Network, FSTA, & the Fantasy
Football Times.com |
Related posts:
- Fantasy Football Draft Help – Intro
- Origin of Fantasy Football and Ladainian Tomlinson
- Fantasy League Keepers & Salaries
- Fantasy Football Help | December
- Football Newspapers
This entry was written by
Adam, posted on
July 19, 2010 at 7:39 am, filed under
Site News and tagged
16 roster spots,
december playoffs,
demographics,
fantasy championship,
league,
owners,
seasons,
wide receiver. Bookmark the
permalink. Follow any comments here with the
RSS feed for this post.
or leave a trackback:
Trackback URL.
3 Comments
I run fantasydraftrankings.com which focuses on fantasy draft preparation and weekly lineup advice for the four main fantasy sports, including football. I wanted to know what your sources are for the information in your articles. Maybe we can swap some tips and help each other.
Thanks.
Kevin Ponciroli
Ranker Sports LLC
We are the launching the first pay-to-play fantasy sports game on Facebook in two weeks and I would like to extend an invitation to be one of our beta testers. Please feel free to extend this offer to your co-workers.
It might take a time commitment of about an hour – tops.
The entry is $1.99 with a prize pool of $750.00 per week.
Thanks again for your consideration.
Regards,
Curtis
Hi Curtis!
I am a co-founder of a daily and weekly site and I think, based on your above comment, our products have some synergies. Please contact me at your earliest convinience.
Shaun