Advertising || Fantasy Football Industry User Demographics

(25-34 years olds are strongest demographic)

Gender:

93% male (females showing notable growth)

91% white

13% teenagers

Household Income:

$60-100,000 average annual income per year

Education:

70% have a Bachelor’s Degree or higher

How Many are Playing?

29.9 million fantasy football participants

11% of US population

69% growth rate from 2003

50% consider themselves diehard football fans

Internet Use:

85% are internet users

84% are “super net vets” (5+ yrs experience)

“Sticky users” (heavy & repeated users)

Interactive Fantasy Sports Fans:

300 million sports broadband users

$1-2 billion annual economic impact in industry

$3-4 billion total economic movement in industry